Role: Creative Producer @ Cousin Labs — 2025–Present
Role: Creative Producer @ Cousin Labs — 2025–Present
The Challenge: Brands are spending on paid social but their ads still look like ads. In a feed built on authenticity and creator energy, polished corporate creative gets scrolled past. They needed paid content that felt native, organic-looking creative that stops thumbs without triggering ad blindness.
The Idea: Bring an organic-first mindset to paid creative. Concept and produce ad assets that feel like the best content in someone's feed, creator-driven, hook-led, platform-native, but with the strategic precision of a paid campaign behind them.
