About

About



Nic Leblanc

I’m a Creative Director and filmmaker based in New York. I build brand worlds: the characters, narratives, and content systems that make brands feel like something you’d follow. Currently at Cousin Labs, producing social creative for Ladder.

My background is in film with a BFA from NYU Tisch, producing and directing short films, international productions, and working with high-profile talent. My present is in internet-native storytelling, tens of millions of organic views, creator programs built from zero, and content systems that produce at scale.

My background is in film: NYU Tisch, producing and directing short films, international productions, work with high-profile talent. My present is in internet-native storytelling, tens of millions of organic views, creator programs built from zero, content systems that produce at scale.

I don’t think these are two different careers. I think they’re the same craft applied to different screens.

Ladder — Creator Organic Creative Strategist

Ladder — Creator Organic Creative Strategist


Cousin Labs — Creative Producer & Organic Strategist

Cousin Labs — Creative Producer & Organic Strategist


NYU Tisch School of the Arts — BFA, Film & Television

NYU Tisch School of the Arts — BFA, Film & Television